Hélder António Teixeira Gomes Cardoso

Director of Marketing & Tourism Promotion

Praia, CV.

About

Graphic Designer by training, MSc in Design & Graphic Expression with specialization in Design Management. Currently serving as Director of Marketing and Tourism Promotion at Instituto do Turismo de Cabo Verde (ITCV), leading strategic promotional initiatives, international marketing campaigns, and brand development for Cabo Verde as a tourism destination.

Work

Instituto do Turismo de Cabo Verde (ITCV)

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Director of Marketing & Tourism Promotion

Praia, Santiago Island, Cabo Verde

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Summary

Appointed as Director of Marketing and Tourism Promotion in October 2024; responsible for leading national tourism brand building, international marketing campaigns, partnerships, and representation at major events.

Highlights

Officially appointed via Despacho No. 88/2025, in effect 1 October 2024; holds MSc in Design & Graphic Expression, specialization in Design Management, and Bachelor's in Graphic Design ([boe.incv.cv](https://boe.incv.cv/Bulletins/View/85598?utm_source=openai)).

Led Cabo Verde’s first participation at Rock in Rio Lisboa (June 2026), overseeing the stand and strategic tourism visibility initiatives ([opais.cv](https://opais.cv/cabo-verde-estreia-se-no-rock-in-rio-lisboa-com-stand-de-promocao-turistica/23/06/2026/?utm_source=openai)).

Represented ITCV at FITUR 2026 in Madrid to promote national tourism products, investment opportunities, and new brand identity efforts ([expressodasilhas.cv](https://expressodasilhas.cv/economia/2026/01/21/cabo-verde-com-20-participantes-na-feira-internacional-de-turismo-de-madrid/101011?utm_source=openai)).

Drove strategic partnership between ITCV and Cabo Verde Airlines in March 2026 to amplify promotion via air route networks and onboard media ([inforpress.cv](https://inforpress.cv/pt/article-8723?utm_source=openai)).

Instrumental in ITCV–CTCV collaboration for enhanced destination promotion, event organization, digital transformation, and sectoral development initiatives (March 2026) ([expressodasilhas.cv](https://expressodasilhas.cv/pais/2026/03/18/itcv-e-camara-de-turismo-de-cabo-verde-unem-se-na-promocao-do-destino-cabo-verde/101950?utm_source=openai)).

Part of the team during ITCV’s Africa Tourism Awards achievement of “Best Promotional Video” and “Best Tourism Administration” (2025) for “Ilhas de Cabo Verde do Coração” ([governo.cv](https://www.governo.cv/cabo-verde-distinguido-com-o-premio-de-melhor-video-promocional-nos-africa-tourism-awards-2025/?utm_source=openai)).

Governo de Cabo Verde (Prime Minister's Office)

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Special Advisor to the Prime Minister

Praia, Santiago Island, Cabo Verde

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Summary

Provided strategic marketing and design counsel directly to the Prime Minister’s office. Advised on communication, institutional branding, and promotional activities at national level.

Correios de Cabo Verde

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Director of Commercial & Marketing

Praia, Santiago Island, Cabo Verde

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Summary

Directed marketing and commercial operations at the national postal service, overseeing branding and service promotion.

Ministry of Culture & Creative Industries (MCIC), Cabo Verde

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Marketing Advisor – Institutional Branding & Events

Praia, Santiago Island, Cabo Verde

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Summary

Advised on institutional branding strategy, communication campaigns, and event marketing for cultural and creative industries.

Novo Banco S.A.

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Commercial Technical Coordinator

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Summary

Managed technical-commercial operations within the bank’s marketing and commercial department.

Novo Banco S.A.

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Marketing Technician

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Summary

Implemented marketing initiatives, design, and promotional campaigns for banking products.

ADEI – Agência para o Desenvolvimento Empresarial e Inovação

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Graphic Designer

Praia, Santiago Island, Cabo Verde

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Summary

Developed visual identity and branding for enterprise development and innovation projects.

Artemedia Produções

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Graphic Designer

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Summary

Created graphic design assets for media productions.

Banco Caboverdiano de Negócios

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Graphic Designer

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Summary

Served as a graphic designer focusing on corporate branding for the bank.

Automatisa

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Graphic Designer

São José, Santa Catarina, Brazil

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Summary

Produced graphic design materials for manufacturing company based in Brazil.

Education

Universidade Federal de Santa Catarina (UFSC)

Florianópolis, Santa Catarina, Brazil
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Master’s Degree Design

Courses

Design Graphic Identity and City Branding (Dissertation)

Universidade Federal de Santa Catarina (UFSC)

Florianópolis, Santa Catarina, Brazil
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Undergraduate Study Design

Universidade do Oeste de Santa Catarina (UNOESC)

Joaçaba, Santa Catarina, Brazil
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Undergraduate Degree Design

Universidade Nova de Lisboa

Lisboa, Lisbon, Portugal
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Study period Design

Skills

Graphic Design

Adobe Illustrator, Photoshop, InDesign, Logo Design, Visual Design, Offline Media, Digital Assets.

Marketing Strategy & Promotion

Branding, Tourism Marketing, Campaign Design, Institutional Communication, B2B.

Digital Tools & Platforms

Figma, Email Design, Social Media, Web Design, Content Design.

Software & Productivity

Microsoft Office, PowerPoint, Visual Basic.

Languages

Portuguese, Cape Verdean Creole, English.